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No More Snake Oil
Almost everything I read about social media measurement (and strategy in general) falls into two categories: Advice or an algorithm that is so basic (and sometimes wrong) that I’m left wondering who...
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The Value of a Facebook Fan
One of my least favorite analyses of social data is the “what is the value of X” metric, which pop up from time to time, with X being either a Twitter follower or retweet, a Facebook fan or comment, or...
View ArticleHow to Measure Facebook
Before I get started, I want to make clear that what follows is not a definitive guide to Facebook measurement for all businesses in all contexts. In fact, I feel quite strongly that anyone who claims...
View ArticleFacebook Quietly Destroys Half the Value of Your Brand Page Overnight
First let me give credit to Geoffrey Colon at Ogilvy for breaking this news over a week ago, though before data had accumulated enough to understand the full impact of what Facebook has done. And let...
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Stop Calling it Influence
It’s not difficult to understand why marketers want to measure “influence.” At its most basic level, social media marketing is about consumers talking about your brand online — either positive or...
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